Alison Brett
MBA Candidate at IMD in Lausanne, Switzerland | Former Producer and Video Editor
Phone:
914-282-7409
Email:
A Bit About Me
Entrepreneurial, creative, intuitive, compassionate. Currently pursuing MBA at the Europe's 1-ranked International Institute for Management Development (IMD) in Lausanne, Switzerland. Born in New York and based in Los Angeles for ten years, Alison worked most recently as a Producer, Writer and Editor for the NFL, Fox Sports' programs on Tubi and various social media and video projects.
Work Experience
July 2023 - December 2023
February 2022 - December 2023
August 2022 - March 2023
March 2020 - August 2022
July 2018 - June 2019
August 2017 - June 2018
Producer / Writer, On-Air Promotions
National Football League
Los Angeles, CAAmerica’s most-popular sports league with total annual revenues of $18.6B
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Led a cross-functional team of 13 video editors working on varied shift schedules, to ensure deadline completion and no quality control flags; directed production of quality-standard marketing campaigns aired daily on NFL Network and partner channels, accumulating 17.9 million views
Video Producer – Editor, “Best of FS1” on Tubi
Fox Sports - Tubi
Los Angeles, CA
FOX Sports is the #1 live event sports brand in the industry. Tubi is an ad-supported video-on-demand service
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Executed timely deliveries of 4 x 1-hour programs weekly, increasing channel engagement by 60% and revenues by 22% in one year; mentored and trained video editor to increase editing speed by 47%, transforming to top-tier output
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Collaborated with Producers to source relevant content for weekend programming, resolving challenges of limited, outdated content, while ensuring smooth integration of 3 x 2-minute advertising breaks, to enhance the viewer experience; created “Undisputed” Instagram Reel garnering 2.4M views in 2 days after attending optional training
Video Producer, Corporate Communications
Endeavor
Beverly Hills, CA
Leading talent and literary agency with FY2023 revenues of $5.96B; owns and manages UFC and top sports properties
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Oversaw video content production from concept to completion, achieving a 97% completion rate within set timelines; produced 47 videos over 5 months; managed stakeholders and timelines to ensure process efficiency
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Led conceptualization of video content for WME clients, pivotal in retaining core clients and securing new partners
Lead Digital Media Content Creator
Beverly Hills Center for Plastic and Laser Surgery
Beverly Hills, CA
Medical practice specializing in facial & body plastic surgery, non-surgical treatments and hair restoration
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Revitalized the lead surgeon’s TikTok, achieving a 91% increase in followers within 2 months, after previous unsuccessful attempts; successfully led a team of content creators to grow the YouTube Shorts platform, driving a 52K increase in views within a 4-week period; trained team to create content for 17+ social media accounts
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Designed and launched 49+ episodes of "The Reality Pill," a new celebrity-medicine video podcast during COVID-19, garnering 35k+ downloads and attracting celebrity guests like Kris Jenner, Kate del Castillo and doctors globally
Associate Producer, On-Air Promos, “STEVE,” hosted by Steve Harvey
Studio City PXL Agency / NBC Universal Media
Studio City, CA
Entertainment marketing agency that produces 13,000 promo spots annually for media conglomerates
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Produced 300+ promo packages aired nationwide and internationally on 500+ broadcast stations, including in-show intros and global campaigns; wrote promo scripts and assembled daily edits for STEVE and agency client, NCIS: New Orleans
Production Coordinator, On-Air Promos, “The Dr. Oz Show"
Studio City PXL Agency / NBC Universal Media
North Hollywood, CA
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Coordinated post-production of the 2017-18 National Association of Television Program Executives sales tape that helped renew Dr. Oz through 2021; and of 250+ daily, bi-weekly and monthly campaigns for Emmy-winning season
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Oversaw 5+ projects in edit daily; coordinated availability of editors, colorists, graphics, voiceover, finance and EIC during often-urgent situations with 3-hour turnarounds; managed client delivery timeline expectations
*Note: this is not a complete list of all work experience. For more work experiences, please visit linkedin.com/in/alison-brett
Education
January 2024 - December 2024
August 2013 - May 2017
IMD - International Institute for Management Development
Candidate for Masters of Business Administration
Club Lead, IMD Finance Club; Committee Lead, IMD Sustainability Committee
University of Southern California - Annenberg School for Communication and Journalism
Bachelor of Arts in Communication
Dean's List 2017